There’s a moment in every busy person’s week where something tiny breaks you.
Not a crisis.
Not a deadline.
A decision.
Buying a laptop for your kid.
Choosing between five identical winter coats.
Trying to figure out which “deal” is actually a deal.
It’s absurd how much time we lose to these micro-decisions. Not because we’re careless, but because every choice now comes with 14 tabs, fake reviews, tech jargon, and the quiet fear of getting it wrong.
For most people, shopping isn’t shopping anymore. It’s research, and it drains you in ways you don’t notice until you’re already tired.
And here’s the uncomfortable truth we never say out loud:
We’re carrying mental loads that don’t belong to us anymore.
We do hours of cognitive work that technology is finally capable of removing, yet we still force ourselves to push through it out of habit.
That’s why this new ChatGPT feature caught my attention.
Not because it finds discounts.
But because it takes back a part of your brain that never should’ve been doing this labour in the first place.
You tell it what you need.
It does the comparisons.
It gives you one clean answer.
No tabs.
No second-guessing.
No decision spiral.
This week’s newsletter is about that shift.
Not AI as a tool, but AI as the thing that stops drowning you in decisions you were never meant to carry alone.
Let’s get into it.
AI Intel: AI just became the new “window shopper”, and it spends better than humans
What happened
Adobe’s latest data shows something wild: AI-driven visits to US retail sites exploded 805 percent this Black Friday, pushing online sales to a record $11.8 billion. October was even more extreme. AI-generated traffic was up 1,200 percent year over year, and converted 16 percent better than normal browsing.
Why it matters
People aren’t doing the research anymore. AI is.
And because AI compares everything instantly, specs, prices, alternatives, trade-offs, it drives buyers to the right product faster than endless tab-hopping. This marks a shift from “people searching for deals” to AI guiding people to the deals, removing second-guessing, confusion, and the usual decision fatigue.
For non-technical professionals drowning in choices, this is the first real moment where AI behaves less like a tool and more like a personal shopper with perfect recall.
What to do by Friday
Open ChatGPT and try the new Shopping Research tool: tell it what you want, your budget, and your use case. Let it compare prices across retailers, explain the trade-offs, and give you one clear recommendation.
Test it with something small (headphones, school shoes, winter coats).
See how it feels when AI, not you, carries the cognitive load of decision-making.
ChatGPT Shopping Research — Your decision-maker for everyday purchases
What it does (in simple terms):
ChatGPT now compares products for you from inside the chat. You describe what you’re looking for, and it pulls prices, specs, trade-offs, and retailer links into one clean recommendation, without opening a single tab.
10-minute setup:
Open ChatGPT (Plus or Team).
Click the + button next to the message box.
Select Shopping Research from the tool options.
Type what you need in plain English:
“Find the best laptop under £800 with good battery life.”
“Compare winter coats for an 8-year-old with durability in mind.”
“Show me the top alternatives to the Dyson Airwrap.”
ChatGPT will ask follow-up questions about the budget, features, and use case. Answer normally.
Review the results: you’ll get price comparisons, pros/cons, specs explained without jargon, and direct links to buy.
Ask it to distil everything into one clear recommendation:
“Give me the single best option for my actual needs.”
Use it this week:
Offload your next “I don’t know what to buy” decision.
Let ChatGPT compare across retailers instead of juggling 14 tabs.
Use it for gifts, home equipment, school items, or tech upgrades.
Time saved:
30 to 60 minutes per purchase.
Instead of researching, second-guessing, or bouncing between reviews, you get one answer backed by instant comparisons; the cognitive load disappears.
Tooling for Trust: Building Your Seatbelt for the AI Era
It’s not hackers that worry me most.
It’s good people, smart, careful people, pasting client data into an AI tool because they just needed something done faster.
AI risk isn’t about headlines. It’s about inputs, what we feed the machine, knowingly or not.
And in this new world, you’re only as safe as your rules.
That’s why I built the AI Risk & Policy Toolkit, not to make anyone paranoid, but to give every business something they’ve never had before: a seatbelt for the AI era.
It doesn’t turn you into a compliance lawyer. It helps you stay confident while your team experiments, creates, and automates.
Inside, you’ll find:
Leak Mapping Worksheet – to spot where your data quietly slips into third-party tools.
Tool Vetting Checklist – five questions to test whether an AI tool deserves your trust.
AI Policy Templates – clear, editable rules you can drop straight into your team handbook.
Quarterly Review Sheet – a simple ritual to stay proactive instead of reactive.
The moment you write it down, panic turns into process.
That’s the point. You protect your business before you ever need protection.
If this sparked something in you, come say hello on LinkedIn; that’s where I share the deeper lessons, tools, and systems behind ConfigurAI.
For the human side, the messy experiments, reflections, and moments that shape the work, you’ll find that on Instagram.
And if you want to see how it all connects, the business, the story, the mission, it’s all at orgesameli.com
Because what we’re building here isn’t just about AI.
It’s about making technology feel human again
Thanks for reading,
See you next Tuesday with more ways to cut the busywork and get your time back.
Orgesa Meli
P.S. It would mean a lot if you forward this to someone who’d benefit. I’m building a community of people who want to work smarter with AI, not just a list of names. Subscribe to my community here.
